‘Fashion Reimagined’ Screening
Date of Event: 16/10/2023
‘Fashion Reimagined’ Screening, Winchester Fashion Week Opening
16th October 2023, 18:00
West Downs Centre, Auditorium, Romsey Road, Winchester
Embark on a transformative journey in the world of fashion with the exclusive screening of the “Fashion Reimagined” documentary at the much-anticipated opening event of the Winchester Fashion Week.
Fashion Reimagined follows Amy Powney’s journey, fashion designer of cult label Mother of Pearl, a rising star in the London fashion scene. Raised off-the-grid in rural England by activist parents, Amy has always felt uneasy about the devastating environmental impact of her industry. When she wins the coveted Vogue award for the Best Young Designer of the Year, which comes with a big cash prize, Amy decides to use the money to create a sustainable collection from field to finished garment and transform her entire business. Over the following three years, her own personal revolution becomes the precursor of a much bigger societal change.
This isn’t just a documentary. It’s a call to every fashion enthusiast, designer, marketer, and consumer. A call to engage in a pivotal dialogue that merges style with sustainability, challenging age-old norms with innovation and responsibility.
This event, a collaborative endeavour by the University of Winchester’s Faculty of Business and Digital Technologies, the Fashion Marketing Programme, and the Winchester Business Improvement District (BID), promises an evening of revelation, inspiration, and a forward-thinking vision of the fashion industry.